http://tuscarora.koreasme.com/com_01.html
Tonight as I rode the escalator in Lotte Mart I noticed photographs of people climbing. Well, Lotte Mart doesn't exactly sell climbing equipment... So what's the deal? I think danger's observation and associated frustration maybe has to do with how outdoor apparel is marketed in Korea.
In case you haven't noticed yet, there's a huge market for outdoor
apparel in Korea. You can buy softshell pants and waterproof hiking boots at Lotte Mart, for example. On practically every day in March I noticed MANY older native Korean people carrying trekking poles and dressed from head to toe in specialized outdoor apparel. Every neighborhood shopping district has a shop that sells outdoor
apparel, sometimes three or more shops on the same block.
In North America or Europe, maybe, the market for such specialized clothing isn't so mainstream because we tend to wear more versatile clothing throughout day-to-day life. Whereas in Korea people tend wear more formal clothing in day-to-day life and then specialized clothing for recreation. If you study trends in North American outdoor apparel, I think you'll notice it's filled with hybridization, versatility. "You can wear it to work and then wear it when you go climbing after work." A quick look through a Patagonia catalogue shows this well enough. Even their cotton clothing they want us to believe is somehow perfect for long days spent climbing.
And how about in Korea? I noticed this photograph in Lotte Mart of a woman crack climbing, apparently somewhere in North America, and it bears the name 'TUSCARORA'. I visited their website and of course it's an apparel brand. They don't make cams, they don't ropes, rock shoes, or as danger put it, "anything you actually
need to camp or climb". People who have lived here all their lives, I think, realize that the product is outdoor clothing and not dynamic rope. And to them, outdoor clothing IS needed, because the clothing they wear to work or out to dinner is not at all suited for going camping or climbing.
So I get the sense that in Korea, practically EVERYONE goes hiking, at least at some stage in his/ her life. But maybe comparatively very few ever go camping, and a negligible number ever buys a rope or pair of rock shoes. People here like to be active outdoors, but that generally means simply walking in the mountains. Displaying pictures of people camping or climbing simply communicates 'outdoor activity', 'nature', or 'adventure'. To a foreign climber in search of equipment, finding this frustrating seems understandable. The crux, I think, lies in understanding how Korean people dress and what outdoor activity means to them. And then, how Korean companies market their products on the basis of that.
Anyway, that's all I've to say. I hope this observation is less subject to misinterpretation : p